vit_r (vit_r) wrote,

Bland is safe

Почему Винды так фиговы, почему большинство сайтов похожи в своём убожестве, почему мобильники до iPhone были так безлики...
Being bland is a strategy big studios use to guarantee audiences won't hate their product. Thus guaranteeing a profit will be made.

This is not an argument about making good entertainment - it is about being a safe studio.

This strategy is not good for making audiences love your work, it's only good at making audiences not hate your work. This is an important distinction.


- with a generic/bland character, you don't have to worry about your audience hating the character, because there is not enough substance to hate. It'd be like hating a blank piece of paper. What is there to dislike?

...The studios are investing a lot of money into these features. And the investors want a guarantee that they will make their money back. The studio can't afford to have their features flop. So what's the safest way to guarantee financial success?
1. copy a subject that has already been proven succesful. CG bug movies are popular? Let's make another one. The mom in the video store looking to buy her kids a movie to watch will remember she liked one bug movie, and she'll buy another one. And another one. And another one....

2. use pre-existing characters that already have a fanbase. Scooby Doo. Garfield. Alvin and the Chipmunks.

3. make characters that are difficult to dislike. The more bland and generic a character is, the less there is to dislike.

If you are actually creative and experiment with your art, you are taking a risk. People may love your product, but there is also the risk that they will not love it. And a big studio just can't afford to take that kind of risk.

So the big studio keeps their eyes on the smaller studios - the ones that are experimenting - and then when a smaller studio has success, the big studio will superficially copy their experiment and make a guaranteed profit.

Опять про мультики
Tags: animation, en, it, management, ru
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