The safest project I ever worked on is Ren and Stimpy. It cost around 6 million bucks and brought in a billion bucks or more. That happened in the last age of blandness and changed things slightly - for awhile.
All we did was make common sense entertainment for kids. We gave them what we knew that kids want. No market research, no focus testing, no marketing budget. We merely entertained. There was only one executive and she encouraged our natural entertaining abilities.
Then they took it over, spent way more money on it, killed it and it took them another 10 years and billions of dollars in non hits, piles of executives, market testing and more waste until they finally got another one. That was a very risky, illogical, crapshoot way to go.
Читаю про мультики