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Being bland is a strategy big studios use to guarantee audiences won't hate their product. Thus guaranteeing a profit will be made.
This is not an argument about making good entertainment - it is about being a safe studio.
This strategy is not good for making audiences love your work, it's only good at making audiences not hate your work. This is an important distinction.
BLAND IS SAFE
- with a generic/bland character, you don't have to worry about your audience hating the character, because there is not enough substance to hate. It'd be like hating a blank piece of paper. What is there to dislike?
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So the big studio keeps their eyes on the smaller studios - the ones that are experimenting - and then when a smaller studio has success, the big studio will superficially copy their experiment and make a guaranteed profit.
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