Bing vs. Google
- Attention on the sponsored links located above the organic results was similarly high for both Bing and Google. Over 90% of participants looked in that area during each search...
- However, sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search).
- Another difference between Bing and Google involved related searches. On Bing, related searches are shown on the left, right below the categories, while on Google, related searches are below the organic search results, towards the bottom of the page. Bing's related searches had a much higher visibility than Google's, attracting the attention of 31% of participants per search. Google's related searches attracted the attention of only 5% of participants per search.
- Bing's categories displayed on the left attracted much more attention than the flyouts. Half of the participants discovered the categories and three participants even selected a category to refine their search. Each of these three participants chose to use the categories on subsequent searches, which suggests potential value.