vit_r (vit_r) wrote,
vit_r
vit_r

Animated movie tie-ins with fast food

Animated movie tie-ins with fast food places are always the same thing: the kid's meals come with a toy from the movie, thus cementing the idea in people's heads that animation is for kids only and that animation itself is cheap, low quality and unsatisfying like fast food.

While we were working on "Home on the Range" we all always assumed that it would have the usual McDonalds tie-in and the common joke was that the Big Mac would be renamed that "Big Maggie" and that a burger would come with Mrs. Caloway's hat on it. Also we figured they would start making McNuggets with a new shape to look like the chicks in the movie.

http://sevencamels.blogspot.com/2007/07/question-and-quickie.html
http://sevencamels.blogspot.com/2007/08/oopsie.html
Tags: advertising, animation, en, marketing
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